GoodNow

More than a sales management partner—we are your guide to sustainable growth, impactful connections, and measurable success.

Together, we’re building a more sustainable and equitable food system through purpose-driven partnerships and lasting results.

We drive impact

Our commitment goes beyond traditional sales management. We’re champions of sustainable food systems, actively seeking and supporting brands that prioritize regenerative agriculture, equity, and innovation. Every partnership we forge is a step toward transforming our food ecosystem.

We empower growth

We’re passionate about discovering and nurturing brands that share our vision for a sustainable future. Through strategic support, industry expertise, and collaborative partnerships, we help purpose-driven brands thrive and scale their impact.

We build community

We believe in the power of collective action. By connecting mission-aligned brands, retailers, and industry leaders, we’re creating a resilient network that champions innovation, sustainability, and equitable participation in the food system.

We create change

Through focused sales strategies, knowledge sharing, and strategic partnerships, we help sustainable brands gain market visibility while promoting practices that protect our planet and nurture our communities for generations to come.

Your partner in growth

GoodNow brings over 20 years of industry expertise in retail buying, category management, and in-store sales execution. Backed by a team of seasoned professionals, we are dedicated to helping purpose-driven brands thrive in competitive markets.

Since our inception, GoodNow has partnered with brands that are redefining the food industry through innovative practices such as regenerative agriculture, ethical sourcing, and community-focused initiatives. We are proud to support these trailblazing brands as they make a lasting positive impact on their industries, communities, and the planet.

Our Vision

Our vision is to cultivate a diverse, thriving food ecosystem that celebrates innovation, sustainability, and equity. By partnering with brands committed to regenerative agriculture, sustainable food practices, and inclusive participation, we aim to nurture a vibrant community of producers and consumers.

Our Mission

As innovators ourselves, we commit to evolve the food system by empowering emerging brands with tools, knowledge, and strategic support. Through focused sales and marketing effort, we elevate our partners' innovations, and connect them with a broader coalition of industry leaders.

Our Process

We combine thoughtful planning, deep industry expertise, and personalized support to navigate every stage of your brand’s growth, from retail partnerships to market expansion, ensuring measurable and lasting results.

We believe success is built on a foundation of thoughtful strategy and persistent effort. From creating retail opportunities to supporting market expansion, we tailor our expertise to your brand’s unique journey. Whether you’re a rising startup or an established leader, we provide the tools and insights you need to achieve lasting growth and navigate the complexities of the market with confidence.

Join Us in Shaping the Future

Sustainable growth is a collective journey. Whether you’re a purpose-driven brand, a forward-thinking retailer, or an advocate for a resilient food system, there’s a place for you in our community. Together, we can drive impactful change, foster meaningful connections, and create a thriving ecosystem that benefits our planet and its people.