GoodNow

Programs & Services

Under our portfolio, your brand gains access to a comprehensive suite of services. From strategic planning to sales execution, we provide the tools to help you thrive in food, HABA, pet and beyond.

Retail & distribution management

Retailer Meetings & Placement

Our expert team coordinates and executes retailer meetings, ensuring your brand is presented to the right buyers for optimal placement.

Promotional Management

We guide and organize promotions to help increase sales and grow brand recognition in key markets.

Distribution Setup & Management

We simplify the process of connecting with distributors, managing onboarding, and ensuring seamless product delivery to stores.

New Item Submission Forms

We handle retailer-specific item submission forms, ensuring every detail is completed accurately and on time.

Ingredient & packaging advice

We provide guidance on ingredient choices and packaging design to help ensure your products meet retailer requirements, align with market trends, and resonate with consumers.

Platform & Distribution Strategy

Holistic planning to optimize your presence across retail, e-commerce, and distribution channels, ensuring your brand scales efficiently.

Retail Strategy

Strategic alignment of promotional campaigns, retailer meetings, and sales efforts to maximize impact and achieve long-term success.

Fractional Sales & Consulting Expertise

We collaborate with trusted industry partners to offer specialized expertise in key areas, connecting your brand with the right resources to tackle challenges and drive growth.

Expert brand support

Marketing & design

Sell sheets

We craft visually appealing and informative sell sheets that showcase your products, ensuring they stand out to retailers and buyers.

Brand decks

We create comprehensive and impactful brand decks that tell your story, highlight your mission, and communicate your value to retailers.

Product mockups

We design high-quality product mockups that bring your ideas to life, helping you visualize and present your products with confidence.

Custom Branding

Our team creates custom materials such as event posters, shelf talkers, signage, and more!

Booth Share Program

Our Shared Booth Program allows you to participate in top-tier industry trade shows without the massive costs. With access to collaborative booth spaces, you gain premium visibility, opportunities to connect with retail buyers, and the dedicated support of our experienced team. We also provide additional support for distributor shows and smaller regional or local events, ensuring you’ll always have a friendly face setting up meetings and closing new business at these key industry gatherings.

SELECT DISTRIBUTOR SHOWS

Demo Program

From staffing and training to setup and reporting, our demo program highlights your products directly to consumers, building brand trust and awareness.

Inside Sales
Calling Program

Our dedicated calling division connects with stores on your behalf, ensuring your products are placed correctly and driving sales growth across accounts.

Are you in the pet space? We’ve got you covered! At GoodNow, we offer the same comprehensive services for pet brands as we do for all our partners. But if you’d like to see how we go the extra mile in the pet space, visit our dedicated GoodNow Pets site for more details.

Our Reach & Capabilities

We support brands across retail and food service verticals, and through our coalition of partners, this includes restaurant chains, hotels, and institutions to ensure success across channels.

CPG products

Our core focus: managing retail partnerships to drive success for branded products

food service

Specializing in grocery and online food service solutions for high-volume needs.

bulk & wholesale

We support a wide range of bulk offerings across various retailers.

private label

Helping brands secure private label contracts with major and small retailers.

Accounts we serve.

We partner with a diverse range of retailers to ensure your products find the right audience. From established key accounts to growing online platforms, our tailored approach connects your brand with the best opportunities for success. Explore the variety of accounts we serve and see how we can help expand your reach.

GoodNow works with all key accounts in the western region, and has active placements, relationships, and professional support for each.  From Whole Foods Market to Sprouts, Kroger to Albertsons, Natural Grocers to Raley’s and more, we can best position your brand for initial and ongoing success with these key large partners.

Whether it is a handful of stores in a local region, or 30+ stores in a key local chain, there is not a single chain in the western USA that we do not work with regularly, know their standards and requests, and have active brands on shelf in our portfolio. We take the guesswork out of working with these chains & get your products sold.

In the Western USA, Good Now Foods has placed products into well over 1,000 independent accounts in the prior 12 months.  With a combination of key account managers and inside sales/field sales team members, we’re ready to focus on the key independents, INFRA stores, NCG stores, and other account groups for you.

Our team includes former buyers at key online retailers, giving us exceptional connections and understanding of this unique market.  From Sun Basket to Misfits, Good Eggs to Smith Bros, Thrive to Hive, and over 30 other key online retailers, we’re ready to support your online retail journey.

From Cost Plus World Market to Williams Sonoma, Bartell Drugs/Rite Aid, REI, Nordstrom, and other retailers, we’re happy to work with you on selected targets that make sense for your brand, beyond the “traditional” grocery retailers.

Leverage our strong, established relationships with Costco to position your brand for success in one of the most sought-after retail environments. Whether you’re navigating new product launches or scaling existing offerings, we help ensure your products meet Costco’s unique requirements while optimizing visibility and sales potential within their warehouses.

We collaborate with local and regional distributors in every state, ensuring seamless supply chain support for your brand’s growth. From specialty food distributors to broadline partners, we’ve got you covered.

We’ve partnered with hundreds of regional chains, helping brands establish relationships with key retailers. These represent just some of the accounts we’ve closed business with.

In the past 12 months, our team has engaged with over 40,000 independent accounts, building connections and creating opportunities for brands in diverse markets.